{"id":15497,"date":"2019-05-16T16:15:41","date_gmt":"2019-05-16T13:15:41","guid":{"rendered":"https:\/\/www.educeviri.com\/medikal-copy\/"},"modified":"2022-04-15T17:10:40","modified_gmt":"2022-04-15T14:10:40","slug":"transcreation","status":"publish","type":"page","link":"https:\/\/www.educeviri.com\/en\/transcreation\/","title":{"rendered":"Transcreation"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1563456215624{border-top-width: 1px !important;border-top-color: #ededed !important;border-top-style: solid !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1563532258690{padding-top: 2px !important;padding-bottom: 6px !important;padding-left: 40px !important;background-color: #ffffff !important;}&#8221;]<span data-type=\"normal\"  class=\"qode_icon_shortcode  q_font_awsome_icon fa-2x  \" style=\" \"><a  itemprop=\"url\" href=\"https:\/\/www.educeviri.com\/en\/\" target=\"_self\"><i class=\"qode_icon_font_awesome fa fa-home qode_icon_element\" style=\"font-size: 18px;color: #3498db;\" ><\/i><\/a><\/span><span><span><a href=\"https:\/\/www.educeviri.com\/en\/\">Homepage<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1555690392837{background-color: #f9f9f9 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][qode_elements_holder number_of_columns=&#8221;two_columns&#8221;][qode_elements_holder_item vertical_alignment=&#8221;middle&#8221; advanced_animations=&#8221;no&#8221; item_padding=&#8221;0px 50px 20px 40px&#8221;][vc_column_text css=&#8221;.vc_custom_1564413784011{padding-top: 50px !important;}&#8221;]<\/p>\n<h1 style=\"color: #21376b; text-transform: none; font-size: 34px;\">Transcreation solutions for your marketing and advertising texts<\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1643379596021{padding-top: 30px !important;padding-bottom: 50px !important;}&#8221;]<\/p>\n<p style=\"text-align: left; font-size: 16px; line-height: 26px;\">Get professional and creative translation services from our experts who have advertising experience for your print and digital advertising activities, as well as image and advertising campaigns for your company, products and services!<\/p>\n<p style=\"text-align: left; font-size: 16px; line-height: 26px; padding-top: 15px;\"><strong>Get a free quote now for unique, professional and high-quality transcreation in all languages.<\/strong><\/p>\n<p>[\/vc_column_text]<a  itemprop=\"url\" href=\"\/en\/get-a-quote\/\" target=\"_self\" data-hover-border-color=#3d87c8  class=\"qbutton  large center default button11\" style=\"color: #ffffff; border-color: #3d87c8; font-size: 13px; letter-spacing: 0px; margin: 0px 10px 10px 0px; background-color: #3d87c8;\">GET A FREE QUOTE<\/a><a  itemprop=\"url\" href=\"\/en\/contact-us\/\" target=\"_self\" data-hover-border-color=#f0820b  class=\"qbutton  large center default button12\" style=\"color: #ffffff; border-color: #f0820b; font-size: 13px; letter-spacing: 0px; margin: 0px 10px 1px 0px; background-color: #f0820b;\">CONTACT US<\/a>[\/qode_elements_holder_item][qode_elements_holder_item cover=&#8221;yes&#8221; advanced_animations=&#8221;no&#8221; background_image=&#8221;16917&#8243;][\/qode_elements_holder_item][\/qode_elements_holder][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; 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css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1643379608798{padding-top: 50px !important;padding-right: 40px !important;padding-bottom: 60px !important;padding-left: 40px !important;background-color: #f9f9f9 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h2 style=\"font-weight: bold; line-height: 1.2; font-size: 33px; color: #21376b; text-transform: none;\">What is transcreation?<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left; font-size: 18px; line-height: 26px;\">Classical translation as we know it is a good choice for specialties that require specific terminology such as law, technology and finance. Skipping even the smallest of details in these types of texts is a serious shortcoming and can cause serious problems.<\/p>\n<p style=\"text-align: left; font-size: 18px; line-height: 26px; padding-top: 15px;\">However, literary and marketing texts that use the artistic and colorful functions of language, instead of only providing information, are as organic and multi-layered as everyday language.<\/p>\n<p style=\"text-align: left; font-size: 18px; line-height: 26px; padding-top: 15px;\">Advertising and marketing texts, as well as literary texts, are written to expand the reader&#8217;s horizon, spur them into action and enable them to experience new sensations through special linguistic elements contained.<\/p>\n<p style=\"text-align: left; font-size: 18px; line-height: 26px; padding-top: 15px;\">Since the way to achieve this is to create an emotional bond with the target audience through language, transcreation should be preferred for international advertising, promotional and marketing activities.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;16831&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_outline_circle_2&#8243; border_color=&#8221;orange&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1643379618914{padding-top: 50px !important;padding-right: 40px !important;padding-bottom: 60px !important;padding-left: 40px !important;background-color: #d2e6ef !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;15506&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_outline_circle_2&#8243; border_color=&#8221;sky&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left; font-size: 18px; line-height: 26px;\">According to research, consumers around the world prefer products and services that are offered in their native language. This applies to all types of products and services, from e-commerce to traditional commerce, and encourages companies to speak the same language as their target audience.<\/p>\n<p style=\"text-align: left; font-size: 18px; line-height: 26px; padding-top: 15px;\">When you look at the successful advertising campaigns of global brands in different countries, you usually don&#8217;t see businesses employing word-for-word translation . The same product can even be marketed with a different slogan and even a different name according to the linguistic and cultural peculiarities and social realities of the target group. Going beyond translation or localization, what is done here is to convey the same message and feeling in a different language.<\/p>\n<p style=\"text-align: left; font-size: 18px; line-height: 26px; padding-top: 15px;\">Not concerned with the literal conveyance of the source text, transcreation is a niche specialty with a primary goal of introducing the brand to the target audience, taking into account unique requirements and peculiarities.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h2 style=\"font-weight: bold; line-height: 1.2; font-size: 33px; color: #21376b; text-transform: none;\">How does transcreation work?<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1643379627661{padding-top: 50px !important;padding-right: 40px !important;padding-bottom: 60px !important;padding-left: 40px !important;background-color: #f9f9f9 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h2 style=\"font-weight: bold; line-height: 1.2; font-size: 33px; color: #21376b; text-transform: none;\">EDU \u00c7eviri rises to the occasion for challenging marketing texts<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left; font-size: 18px; line-height: 26px;\">Advertising and marketing texts which are aligned with the goals of the product or company are usually the product of a creative mind. So, if you are looking to get your message out there in different languages with the same degree of efficiency, you should consider benefiting from transcreation services.<\/p>\n<p style=\"text-align: left; font-size: 18px; line-height: 26px; padding-top: 15px;\">At EDU \u00c7eviri, we support you with our transcreation services in every language. Our translators are creative copywriters with experience in advertising and marketing. We select creative copywriters who master the subtleties of the target and source languages from our pool of more than 2,500 linguists and offer you the most effective transcreation services at the most competitive prices.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;15510&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_outline_circle_2&#8243; border_color=&#8221;chino&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1567597092475{padding-top: 65px !important;padding-bottom: 30px !important;background: #fafafa url(https:\/\/www.educeviri.com\/en\/wp-content\/uploads\/sites\/4\/2019\/04\/musteri-yorumlari.jpg?id=14950) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; enable_parallax=&#8221;&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center; font-size: 40px;\"><span style=\"color: #ffffff;\"><strong>Client Testimonials<\/strong><\/span><\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; width_in_percentages=&#8221;yes&#8221; color=&#8221;#ffffff&#8221; width=&#8221;8&#8243; up=&#8221;40&#8243; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#94b741&#8243; css=&#8221;.vc_custom_1462759092639{margin-bottom: 40px !important;}&#8221;][qode_content_slider auto_rotate=&#8221;10&#8243; enable_drag=&#8221;yes&#8221; direction_nav=&#8221;no&#8221; control_nav=&#8221;yes&#8221; control_nav_justify=&#8221;no&#8221; pause_on_hover=&#8221;yes&#8221;][qode_content_slider_item][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner css=&#8221;.vc_custom_1540985622983{padding-top: 25px !important;}&#8221;][vc_single_image image=&#8221;13793&#8243; img_size=&#8221;125&#215;60&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1567597940900{padding-top: 15px !important;}&#8221;]<\/p>\n<p style=\"text-align: center; font-size: 16px;\"><span style=\"color: #ffffff;\">&#8220;Our global company receives translation services from EDU \u00c7eviri&#8217;s international offices. I would recommend EDU \u00c7eviri to anyone, thanks to their new and practical solutions with their robust technical infrastructure and their kind and friendly approach to clients.&#8221;<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/qode_content_slider_item][qode_content_slider_item][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner css=&#8221;.vc_custom_1540983812917{padding-top: 25px !important;}&#8221;][vc_single_image image=&#8221;13794&#8243; img_size=&#8221;125&#215;60&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1567598015879{padding-top: 15px !important;}&#8221;]<\/p>\n<p style=\"text-align: center; font-size: 16px;\"><span style=\"color: #ffffff;\">&#8220;IKEA is pleased to work with EDU \u00c7eviri for translation projects. We are able to produce great work together thanks to their ability to adapt to our language, their solution-oriented approach, readiness to take action and their uncompromising discipline.&#8221;<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/qode_content_slider_item][qode_content_slider_item][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner css=&#8221;.vc_custom_1540983821748{padding-top: 25px !important;}&#8221;][vc_single_image image=&#8221;13795&#8243; img_size=&#8221;150&#215;60&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1567598037666{padding-top: 15px !important;}&#8221;]<\/p>\n<p style=\"text-align: center; font-size: 16px;\"><span style=\"color: #ffffff;\">&#8220;We have been working with EDU \u00c7eviri since 2015 for our translation requirements. We are happy to work with EDU \u00c7eviri and its outward-looking, dynamic, proactive, young and friendly team.&#8221;<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/qode_content_slider_item][qode_content_slider_item][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner css=&#8221;.vc_custom_1540983830885{padding-top: 25px !important;}&#8221;][vc_single_image image=&#8221;13799&#8243; img_size=&#8221;150&#215;60&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1567598063191{padding-top: 15px !important;padding-bottom: 50px !important;}&#8221;]<\/p>\n<p style=\"text-align: center; font-size: 16px;\"><span style=\"color: #ffffff;\">&#8220;First of all, we would like to thank you for your diligent work in coordinating and managing all of PwC&#8217;s translation projects since 2015. We see EDU, our first choice of a translation company, as an extension of our in-house team. I hope that our cooperation will continue in the new year on the basis of our continued harmony and mutual satisfaction.&#8221;<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/qode_content_slider_item][qode_content_slider_item][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner css=&#8221;.vc_custom_1540983840260{padding-top: 25px !important;}&#8221;][vc_single_image image=&#8221;13801&#8243; img_size=&#8221;186&#215;60&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1567598221196{padding-top: 15px !important;}&#8221;]<\/p>\n<p style=\"text-align: center; font-size: 16px;\"><span style=\"color: #ffffff;\">&#8220;We always get rapid feedback from you and you deliver our projects on time. We also thank you for always responding to our urgent, last minute translation requirements and hope that our partnership will continue.&#8221;<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/qode_content_slider_item][qode_content_slider_item][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner css=&#8221;.vc_custom_1540983847524{padding-top: 25px !important;}&#8221;][vc_single_image image=&#8221;13802&#8243; img_size=&#8221;186&#215;60&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1567598247340{padding-top: 15px !important;}&#8221;]<\/p>\n<p style=\"text-align: center; font-size: 16px;\"><span style=\"color: #ffffff;\">&#8220;T\u0131rsan thanks EDU \u00c7eviri for their collaborative approach and quality services for various translation projects in multiple languages.&#8221;<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/qode_content_slider_item][qode_content_slider_item][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner css=&#8221;.vc_custom_1540983854540{padding-top: 25px !important;}&#8221;][vc_single_image image=&#8221;13804&#8243; img_size=&#8221;135&#215;25&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1567598264870{padding-top: 15px !important;}&#8221;]<\/p>\n<p style=\"text-align: center; font-size: 16px;\"><span style=\"color: #ffffff;\">&#8220;Protel Computer A.\u015e. continues to work with EDU \u00c7eviri on their journey to enter new markets. Taking ownership and always delivering on time, Edu \u00c7eviri which has all the makings of a great translation company, deserves all of our sincerest gratitude.&#8221;<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/qode_content_slider_item][qode_content_slider_item][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner css=&#8221;.vc_custom_1540983861260{padding-top: 25px !important;}&#8221;][vc_single_image image=&#8221;13805&#8243; img_size=&#8221;186&#215;60&#8243; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1567598281654{padding-top: 15px !important;}&#8221;]<\/p>\n<p style=\"text-align: center; font-size: 16px;\"><span style=\"color: #ffffff;\">&#8220;When working in hotel operations, I worked with certain advertising agencies and translation companies. And I do not remember working with a company that takes its job as seriously as you do. Congratulations. 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