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Classical translation as we know it is a good choice for specialties that require specific terminology such as law, technology and finance. Skipping even the smallest of details in these types of texts is a serious shortcoming and can cause serious problems.
However, literary and marketing texts that use the artistic and colorful functions of language, instead of only providing information, are as organic and multi-layered as everyday language.
Advertising and marketing texts, as well as literary texts, are written to expand the reader’s horizon, spur them into action and enable them to experience new sensations through special linguistic elements contained.
Since the way to achieve this is to create an emotional bond with the target audience through language, transcreation should be preferred for international advertising, promotional and marketing activities.
According to research, consumers around the world prefer products and services that are offered in their native language. This applies to all types of products and services, from e-commerce to traditional commerce, and encourages companies to speak the same language as their target audience.
When you look at the successful advertising campaigns of global brands in different countries, you usually don’t see businesses employing word-for-word translation . The same product can even be marketed with a different slogan and even a different name according to the linguistic and cultural peculiarities and social realities of the target group. Going beyond translation or localization, what is done here is to convey the same message and feeling in a different language.
Not concerned with the literal conveyance of the source text, transcreation is a niche specialty with a primary goal of introducing the brand to the target audience, taking into account unique requirements and peculiarities.
Advertising and marketing texts which are aligned with the goals of the product or company are usually the product of a creative mind. So, if you are looking to get your message out there in different languages with the same degree of efficiency, you should consider benefiting from transcreation services.
At EDU Çeviri, we support you with our transcreation services in every language. Our translators are creative copywriters with experience in advertising and marketing. We select creative copywriters who master the subtleties of the target and source languages from our pool of more than 2,500 linguists and offer you the most effective transcreation services at the most competitive prices.
“Our global company receives translation services from EDU Çeviri’s international offices. I would recommend EDU Çeviri to anyone, thanks to their new and practical solutions with their robust technical infrastructure and their kind and friendly approach to clients.”
“IKEA is pleased to work with EDU Çeviri for translation projects. We are able to produce great work together thanks to their solution-oriented approach, readiness to take action, uncompromising discipline and ability to adapt to our language.”
“We have been working with EDU Çeviri since 2015 for our translation requirements. We are happy to work with EDU Çeviri’s outward-looking, dynamic, proactive, young and friendly team.”
“First of all, we would like to thank you for your diligent work in coordinating and managing all of PwC’s translation projects since 2015. We see EDU, our first choice of a translation company, as an extension of our in-house team. I hope that our cooperation will continue in the new year on the basis of our continued harmony and mutual satisfaction.”
“We always get rapid feedback from you and you deliver our projects on time. We also thank you for always responding to our urgent, last minute translation requirements and hope that our partnership will continue.”
“Tırsan thanks EDU Çeviri for their collaborative approach and quality services for various translation projects in multiple languages.”
“Protel Computer A.Ş. continues to work with EDU Çeviri on their journey to enter new markets. Taking ownership and always delivering on time, Edu Çeviri which has all the makings of a great translation company, deserves all of our sincerest gratitude.”
“When I was working in hotel operations, I worked with certain advertising agencies and translation companies. And I do not remember working with a company that takes its job as seriously as you do. Congratulations. Could you please forward our gratitude to the translator who did this project?”