Localization is an important tool for reaching out to your target audience with your social media videos, commercials and training videos.
Would you like to benefit from EDU Çeviri’s professional and high quality localization services at competitive prices for your video content?
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Our machine translation solutions allow us to speed up translations by up to 50%!
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We work hard to deliver impeccable translations using adaptable quality control procedures.
Our team are experts in what they do and are passionate about delivering quality services. From traditional translation solutions to machine translation services, no challenge is too great!
Translation is often confused with localization, but they are two different things. While translation is about conveying source text into the target language, localization is about cultural adaptation, regardless of the source text.
In legal, medical or technical texts that require technical or specialist expertise, it is important that the message is thoroughly transmitted from one language to another. If, however, the aim is for cultural communication that appeals to the feelings of the target audience, a translation cannot satisfy this need alone. In such cases, the message contained in the source text is localized, so that it is understood by the targeted culture.
Listen to samples by our professional voice-over artists, pick the voice that matches your needs or contact us for more information.
Localization is preferred for a range of fields like literature, computer science and marketing where the target group is addressed directly. A poor translation leads to technical problems and financial losses, while badly executed localization leads to the product/service on offer not being fully understood and thereby creating marketing failures, financial losses and reputational crises. With professional and quality localization, the localized product can have more success than its original counterpart.
What types of texts and content can be localized?
Did you know that video is one of the most frequently consumed types of content according to research on digital platforms? Get a free quote now to reach your target audience with your videos through our accurate and high quality localization solutions!
Thanks to the Internet, one of the most important factors accelerating globalization, millions of users today produce and consume digital content. While the use of video content has been limited in the past, today video content is used in all types of broadcasting and marketing areas such as mobile devices, social media, computers, television and cinema.
With the power of digitization, marketing platforms are increasingly shifting to online environments, and concepts such as video marketing and content marketing are emerging. Although the methods are new, one thing remains constant: reaching the target group. That’s why multinational companies that are expanding abroad rely heavily on localization.
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